Welcome to my Blog The Big Bang IT.
By The BigBang IT
In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.
A more simpler way to think of it is:
A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages
Therefore; it would be better to get a page linked to you that has a PageRank of 5 with 2 outbound links then it would be to have a page linked to you with a PageRank of 8 with 500 outbound links, but don't get me wrong. It would be better to have both pages linked to you, but if you was to take your choice, think about it.
Now the Google PageRank algorithm is based between a pr of 1 to 10, but many people believe that numbers are set to a algo logarithmic scale. Which there is a very good reason to believe this, but no one knows for sure outside of google, now there has probably been people that have figured it out somewhat, but to be sure, you would of had to write the Google PageRank algorithm your self.
Co-founder Larry
Page once described the “perfect search engine” as something that “understands exactly
what you mean and gives you back exactly what you want.” We can’t claim that Google
delivers on that vision 100 percent today, but we’re always working on new technologies
aimed at bringing all of Google closer to that ideal.
Before you even enter your query in the search box, Google is continuously traversing the web in real time with software programs called crawlers, or “Googlebots”. A crawler visits a page, copies the content and follows the links from that page to the pages linked to it, repeating this process over and over until it has crawled billions of pages on the web.
Next Google processes these pages and creates an index, much like the index in the back of a book. If you think of the web as a massive book, then Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on. The index is parceled into manageable sections and stored across a large network of computers around the world.
When you type a query into the Google search box, your query is sent to Google machines and compared with all the documents stored in our index to identify the most relevant matches. In a split second, our system prepares a list of the most relevant pages and also determines the relevant sections and bits of text, images, videos and more. What you get is a list of search results with relevant information excerpted in “snippets” (short text summary) beneath each result.
With
AdWords, for example, advertisers select words and phrases that are relevant to
their business as keywords. When people use Google to search for keywords, relevant ads
may be displayed alongside the search results. We use an auction to price these ads,
which runs automatically every time a user enters a query. Advertisers pay only when a
user clicks on their ad, and our system guarantees that they pay the minimum amount
necessary to maintain their ad position. They can also immediately track the results of
their campaigns.
We give
marketers constant feedback so they no longer have to guess how their campaigns are
performing or what consumers want. This feedback comes directly from visitors,
anonymously and in aggregate, who vote with their clicks on what they‘re looking for
and whether they‘re satisfied. With Google Analytics, advertisers get
sophisticated aggregate measurements of how visitors arrive to their website, what they
do when they‘re there, whether they make a purchase or sign up, and where they go when
they‘re done. This data enables marketers to experiment and improve their campaigns
continuously: They can try different keywords and ad text, track the value of their
keywords and test different layouts of their landing pages to present consumers with
relevant information and a high-quality experience. With these insights into customer
behavior and customer trends, advertisers can optimise the path from search to sale, so
that they reach and satisfy their customers, reach new audiences and improve value on
their spend. And in tough economic climates, when value matters more than ever, our
measurement tools can help marketers allot their spend to the initiatives that have
proven to be most effective.
We’re putting
similar technology to work with display ads and other ad formats. In this area, our
goal is to build tools that simplify the process of buying and selling ads, make it
more effective and measurable, and open the ecosystem to more players. For example, the
Google Display
Network has grown from simple text ads to include a range of formats including rich
media, video, image and Flash, and enables advertisers to reach users across over a
million partner
AdSense and DoubleClick Ad
Exchange websites, and Google properties like Google Finance and YouTube. We
automatically match ads to publishers’ webpages in a variety of ways, including by
matching ads to the content of the page. As with AdWords, an automatic process
determines which ads show up where and how much each advertiser pays.
We’ve also built tools like the DoubleClick Ad Exchange, a first-of-its-kind real-time auction marketplace for display ad space. The Ad Exchange brings together major ad networks, agency trading desks and large publishers. It enables advertisers to bid for ad space in real-time on an impression-by-impression basis, so they can deliver the right display ad at the right time at the right price. And using technology called “dynamic allocation,” it enables publishers to maximise their revenue across both ad space sold directly through their sales force and ad space sold indirectly through ad networks, impression by impression. Across billions of impressions, this can mean significantly increased returns for online publishers.
Back to top
With
cloud computing, the apps themselves live “in the cloud”: on the web, so you don’t need
any special software or hardware to use them as long as you have an Internet
connection. As a result, you can access your stuff from anywhere, using any device with
a browser: smartphones, netbooks, laptops. You don’t need to worry about whether an app
is compatible with your computer or about upgrades and downloads. Your files are safe
from any hard-drive-meets-coffee-cup disaster, and you can invite anyone to share your
files or keep them private. If you’re collaborating on something, each of you can work
in the same document, without having to save, attach and email version after version,
risking the loss of important updates.
For individuals, this can make everyday tasks easier and faster: Imagine planning a wedding, and being able to access your guest list, budget and other important information at work as well as at home, and being able to share everything with your fiancee and family to get input and share planning tasks. For businesses both large and small, cloud computing saves money by removing the need to purchase and maintain software for each client machine, while at the same time enabling employees to be more productive.
This is all possible because the applications and the data associated with them is stored on Google’s machines, rather than on your desktop hard drive or on servers maintained by your company. We keep live copies of your data on multiple servers in each of multiple locations, meaning that there’s no scheduled downtime and your data is backed up and secure.
Mobile devices
are fast becoming the world‘s portal to information, and we’re committed to developing
our products so they can be used on these small computing devices. For many, a mobile
phone is the primary or even the only means of accessing the web, so designing our
products to be accessible on mobile devices is a key part of making information
available to more people around the world. Our goal is to build mobile applications,
such as Google Maps and Gmail, that work across multiple devices and locations.
Android is a free, open source mobile platform that any
developer can use and any handset manufacturer can install. By opening up mobile
devices to all developers, we believe we can drive greater innovation and more choice
for the benefit of mobile users everywhere.
Back to top
We introduced
Google Chrome in September 2008
because we believed that a modern browser, designed to handle today’s complex, dynamic
web, would be better for users and would help spur greater innovation. We built Google
Chrome based on three ideas: speed, simplicity and security.
Finally, with Chrome as a foundation we’re building Google Chrome OS, an operating system for a new generation of devices that will share Chrome’s focus on speed, simplicity and security.
Back to top
We’re always looking for the next great innovation, the next way to make something you
never thought could be better or easier to use… better and easier to use. Sometimes our
work will result in a tiny improvement you may not notice, like a new way of displaying
some part of a search result. Other times, we tear up all we‘ve learned in order to
start from the beginning.
Sometimes we combine a few technologies to make them even more useful. Google Translate, for example, is the largest machine translation engine in the world, with more than 50 language pairs; using voice recognition, the mobile version of Google Translate can transcribe your voice, translate what you’ve said into another language, and then speak it back to you in another language. This is just one example of the things that are becoming increasingly possible. And we’re always looking ahead for more.
**************************************
Today I'll reveal the secret of What to do before you apply to Google adsence. I have collected this information from a Free Ebook called Adsence Secrets which was written by Joel Comm.I hope this might help you.
What To Do Before You Apply To Google AdSense Written by Joel Comm.
1.Guidelines for new web publishers
Imagine this. Mr. Big Google Advertiser is surfing the net, looking up some trade-related keywords. He clicks through lazily to land on a strange website. The logo looks amateurish. The content is full of typos. Heck, some of the links don't even work. And then, he sees something he least expects to find. He seems to freeze for a second. His eyes pop wide open and you can see a muscle going in his cheek. He picks up his phone and dials a number. "I can't believe it!" He booms, "I can't believe you put MY ad on THAT website!" Uh oh. Google has a reputation to live up to. A reputation for providing quality content, targeted traffic and good value for money to their advertisers. The way to meet these requirements is to provide content that meets their requirements and goes one step further to add something unique, which other websites might not offer.
********************************
Before you apply to Google AdSense, make sure you haven't cut corners on the layout and the quality of content. Google is quick to reject websites that are built specifically to attract search spiders or that trick people into clicking AdSense Ads. *****************************************************
To make a sizable income from AdSense, you need unique content, a true commitment to your visitors and focused content — which makes it easy for advertisers to target their audience.
To sum up, here are a few quick Do's and Don'ts before you Apply:
2.Don't Build A Website That Specifically Targets Search Spiders, With Nothing Unique To Offer Human Visitors.
I’ve already discussed the importance of creating content that your users are genuinely going to find interesting. If you have interesting content, you’ll have higher CTR and higher revenues. With so many legitimate ways of creating revenue-generating content, you’re only cheating yourself when you take a short-cut. You reduce your CTR and you increase the odds of being banned by Google.
3.Don't Build A Website Just To Make Money From AdSense
The easiest way to produce genuinely interesting content is to produce content that genuinely interests you! You might feel that the more pages that you can throw up, the more money you’ll make but if you can’t produce the sort of content that can compete with companies who produce genuinely good material, you’re not going to get the traffic or the revenues. But there is plenty of topics that you know about and enjoy. That’s the kind of material that can give you money. It will also make earning that money a lot more fun.
4.Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic
But writing about what you enjoy rather than what can help you earn doesn’t mean you should forget about using your content to bring you targeted ads. If you know that there are certain keywords in your topic that are worth more, then you can certainly write about those. You can also make sure that you toss in plenty of keywords and headings to keep those ads targeted.
5.DON'T Build A Website Specifically To Target High-Value Keywords Unless You Plan On Developing Quality Content!
Not all advertisers bid high on the same keywords. Just as it’s a bad idea to create more content simply to create more money, so it’s a mistake to focus on particular keywords to create lots of money!
If you are prepared to produce good content and want that content to include high value keywords, one VERY useful report reveals those high-value keywords. You can find it at http://www.adsense-secrets.com/cashkeywords.html
6.If you want to aggressively build sites, another very useful tool you might want to look at is Top Keyword Lists.
This is a 'plug and play' monthly membership service offering twenty-five high-paying AdSense markets each and every week. With a simple page generating application, you can turn out twenty-five sites quickly and easily from each week's updates. If you prefer to spend a little more time building your site with articles, they offer a unique keyword research tool that allows you to pinpoint the key phrases you should concentrate your articles on for maximum payout through AdSense. Read more about it at www.adsense-secrets.com/topkeywords.html
7.Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term
I don’t know if that’s because Google just wants to reward sites who meet their criteria for high search listings or because they assume that sites that rank higher are going to have better users for advertisers than lower-ranked sites.
Most likely though, is that it’s all about content relevance. A top-ranking website is considered more relevant than a lower-ranking one. So keep an eye on your Google Search Ranking for your targeted search terms and work continuously to optimize your website. The upshot is that when you’ve created your site, you need to pay attention to search engine optimization. That won’t only win you free traffic, it will also get you more money for the traffic you receive.
8.Increase ‘Readiness To Buy’
Advertisers prefer websites that qualify visitors for the purchase. Allow me to explain with this simple example: A search for "cell phones" can throw up a page about the perils of cell phone radiation, a university professor's treatise about messaging technologies and a buyer's guide that compares features and prices of top-selling cell phone models. For an advertiser looking to target cell phone buyers, the buyer's guide offers the most relevant (and therefore valuable) advertising space. This is part of targeting your content. You want people to click on your ads. So do your advertisers. If you can keep your content focused on the products your advertisers are selling then you should be able to increase your CTR. Of course, it’s also Google’s job to make sure that your ads match your content, but if you’re writing about DVD’s it makes sense to produce content that encourages people to buy DVD’s because those are the sort of ads you know you’re going to be served! If you were writing about homebuying, you can be sure that you’d get ads about mortgages and real estate agents. Put up pages about finding the right mortgage or how to pick a real estate agent and not only do the ads look even more relevant, they’ll also appear more attractive.
9.What the advertiser wants!
Tim Carter is a living example of how content relevance builds loyalty. As an expert in his field, he adds relevance and credibility to the ads appearing on his pages. Check out this example at: http://www.askthebuilder.com/535-Installing-Large-Ceramic-Tiles.shtml
10.Don't Cut Corners!
Watch out for typos, amateurish layouts, malfunctioning links, poor-quality or plagiarized content. Users expect to reach professional websites. Those are the ones they spend the most time on and pay the most attention to. Those are also the ones that Google rewards the most. It pays to put effort into improving your website. It pays to have a good design and a site that’s attractive and well-maintained.
By The BigBang IT
Factors that can increase your Google PageRank
Now
the Google PageRank algorithm can be very complexed, but yet friendly
invention. Here is a list of things that could help boost you Google
PageRank, with a rating scale beside it of how important we think it is.- Update Pages Frequently 2/10
- Add Pages Frequently 4/10
- Good Neighborhood Directories with high PageRank Levels 7/10
- Monster Websites 7/10
- Quality Inbound links 8/10
- Quality Relevant Links 9/10
- No Broken Links 5/10
- Article Submissions (this can increase your PageRank by getting more inbound links)
- All these put together 10/10
Factors that can decrease your Google PageRank
- Bad inbound links such as Poker, Porn, Sex, Drugs, or anything to that nature
- Link spamming
- Bad Content
- Lots of broken links
- SEO Black Hat Techniques
How Google PageRank is Calculated
Okay now we are to the Google PageRank Calculations, this is very simple so pay attention, I learned it over night, not really. The factors about Google PageRank Calculation is that no one knows exactly how it works, but people have discovered over time somewhat how it works, but lets get into an example.- PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.
A more simpler way to think of it is:
- a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)
A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value will be shared equally between all pages
Therefore; it would be better to get a page linked to you that has a PageRank of 5 with 2 outbound links then it would be to have a page linked to you with a PageRank of 8 with 500 outbound links, but don't get me wrong. It would be better to have both pages linked to you, but if you was to take your choice, think about it.
Now the Google PageRank algorithm is based between a pr of 1 to 10, but many people believe that numbers are set to a algo logarithmic scale. Which there is a very good reason to believe this, but no one knows for sure outside of google, now there has probably been people that have figured it out somewhat, but to be sure, you would of had to write the Google PageRank algorithm your self.
Who invented the Google PageRank Algorithm
Google PageRank was developed at Standford University by Larry Page, and Sergery Brin. This was part of a research project for these two individuals. The project was started in 1995 and then was led to a functional prototype. In 1998, Google was founded.Technology overview
Jump to:
Because it would be tough to describe all of the technology we’ve built for our many
products and services in just one page, here’s a glimpse of some key technologies and
technical principles behind our products.
Search
Co-founder Larry
Page once described the “perfect search engine” as something that “understands exactly
what you mean and gives you back exactly what you want.” We can’t claim that Google
delivers on that vision 100 percent today, but we’re always working on new technologies
aimed at bringing all of Google closer to that ideal.
Before you even enter your query in the search box, Google is continuously traversing the web in real time with software programs called crawlers, or “Googlebots”. A crawler visits a page, copies the content and follows the links from that page to the pages linked to it, repeating this process over and over until it has crawled billions of pages on the web.
Next Google processes these pages and creates an index, much like the index in the back of a book. If you think of the web as a massive book, then Google‘s index is a list of all the words on those pages and where they‘re located, as well as information about the links from those pages, and so on. The index is parceled into manageable sections and stored across a large network of computers around the world.
When you type a query into the Google search box, your query is sent to Google machines and compared with all the documents stored in our index to identify the most relevant matches. In a split second, our system prepares a list of the most relevant pages and also determines the relevant sections and bits of text, images, videos and more. What you get is a list of search results with relevant information excerpted in “snippets” (short text summary) beneath each result.
As Larry said long ago, we want to give you back “exactly what you want.”Describing the basic crawling, indexing and serving processes of a search engine is just part of the story. The other key ingredients of Google search are:
- Relevance. As Larry said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.
- Comprehensiveness. Google launched in 1998 with just 25 million pages, which even then was a small fraction of the web. Today we index billions and billions of webpages, and our index is roughly 100 million gigabytes. We continue investing to expand the comprehensiveness of our services. In 2007 we introduced Universal Search, which made search more comprehensive by integrating images, videos, news, books and more into our main search results.
- Freshness. In the early days, Googlebots crawled the web every three or four months, which meant that the information you found on Google typically was out of date. Today we’re continually crawling the web ensuring that you can find the latest news, blogs and status updates minutes or even seconds after they’re posted.
- Speed. Our average query response time is roughly one-fourth of a second. In comparison, the average blink of an eye is one-tenth of a second. Speed is a major search priority, which is why in general we don’t turn on new features if they will slow our services down. Instead, search engineers are always working not just on new features, but ways to make search even faster. In addition to smart coding, on the back end we’ve developed distributed computing systems around that globe that ensure you get fast response times. With technologies like autocomplete and Google Instant, we help you find the search terms and results you’re looking for before you’re even finished typing.
Ads
Online advertising has come a long way since the first banner ads appeared on the web. In the last 15 years, online advertising has evolved more than any other form of traditional advertising as the Internet and its users evolved—including keyword search advertising, rich media display ads and streaming video ads. While Google’s advertising programs have evolved with the industry, we stay committed to providing ads that are so useful and relevant that they serve as a form of information on their own. With
AdWords, for example, advertisers select words and phrases that are relevant to
their business as keywords. When people use Google to search for keywords, relevant ads
may be displayed alongside the search results. We use an auction to price these ads,
which runs automatically every time a user enters a query. Advertisers pay only when a
user clicks on their ad, and our system guarantees that they pay the minimum amount
necessary to maintain their ad position. They can also immediately track the results of
their campaigns.
We give
marketers constant feedback so they no longer have to guess how their campaigns are
performing or what consumers want. This feedback comes directly from visitors,
anonymously and in aggregate, who vote with their clicks on what they‘re looking for
and whether they‘re satisfied. With Google Analytics, advertisers get
sophisticated aggregate measurements of how visitors arrive to their website, what they
do when they‘re there, whether they make a purchase or sign up, and where they go when
they‘re done. This data enables marketers to experiment and improve their campaigns
continuously: They can try different keywords and ad text, track the value of their
keywords and test different layouts of their landing pages to present consumers with
relevant information and a high-quality experience. With these insights into customer
behavior and customer trends, advertisers can optimise the path from search to sale, so
that they reach and satisfy their customers, reach new audiences and improve value on
their spend. And in tough economic climates, when value matters more than ever, our
measurement tools can help marketers allot their spend to the initiatives that have
proven to be most effective.
We’re putting
similar technology to work with display ads and other ad formats. In this area, our
goal is to build tools that simplify the process of buying and selling ads, make it
more effective and measurable, and open the ecosystem to more players. For example, the
Google Display
Network has grown from simple text ads to include a range of formats including rich
media, video, image and Flash, and enables advertisers to reach users across over a
million partner
AdSense and DoubleClick Ad
Exchange websites, and Google properties like Google Finance and YouTube. We
automatically match ads to publishers’ webpages in a variety of ways, including by
matching ads to the content of the page. As with AdWords, an automatic process
determines which ads show up where and how much each advertiser pays.
We’ve also built tools like the DoubleClick Ad Exchange, a first-of-its-kind real-time auction marketplace for display ad space. The Ad Exchange brings together major ad networks, agency trading desks and large publishers. It enables advertisers to bid for ad space in real-time on an impression-by-impression basis, so they can deliver the right display ad at the right time at the right price. And using technology called “dynamic allocation,” it enables publishers to maximise their revenue across both ad space sold directly through their sales force and ad space sold indirectly through ad networks, impression by impression. Across billions of impressions, this can mean significantly increased returns for online publishers.
Apps
In the past, the computer applications that people used to connect, communicate and collaborate with others—like email, word processing, calendars and spreadsheets—would have to be “installed” on your computer. This software would live on your computer, jamming it up with old files and outdated versions of the same software. If you spilled coffee on your computer, your files were done for. And you’d continually have to upgrade your programs manually whenever a new version came on the market. These are the kinds of problems that cloud computing technology avoids altogether. With
cloud computing, the apps themselves live “in the cloud”: on the web, so you don’t need
any special software or hardware to use them as long as you have an Internet
connection. As a result, you can access your stuff from anywhere, using any device with
a browser: smartphones, netbooks, laptops. You don’t need to worry about whether an app
is compatible with your computer or about upgrades and downloads. Your files are safe
from any hard-drive-meets-coffee-cup disaster, and you can invite anyone to share your
files or keep them private. If you’re collaborating on something, each of you can work
in the same document, without having to save, attach and email version after version,
risking the loss of important updates.
For individuals, this can make everyday tasks easier and faster: Imagine planning a wedding, and being able to access your guest list, budget and other important information at work as well as at home, and being able to share everything with your fiancee and family to get input and share planning tasks. For businesses both large and small, cloud computing saves money by removing the need to purchase and maintain software for each client machine, while at the same time enabling employees to be more productive.
This is all possible because the applications and the data associated with them is stored on Google’s machines, rather than on your desktop hard drive or on servers maintained by your company. We keep live copies of your data on multiple servers in each of multiple locations, meaning that there’s no scheduled downtime and your data is backed up and secure.
Mobile and Android
Mobile devices
are fast becoming the world‘s portal to information, and we’re committed to developing
our products so they can be used on these small computing devices. For many, a mobile
phone is the primary or even the only means of accessing the web, so designing our
products to be accessible on mobile devices is a key part of making information
available to more people around the world. Our goal is to build mobile applications,
such as Google Maps and Gmail, that work across multiple devices and locations.
Android is a free, open source mobile platform that any
developer can use and any handset manufacturer can install. By opening up mobile
devices to all developers, we believe we can drive greater innovation and more choice
for the benefit of mobile users everywhere.
Google Chrome
We introduced
Google Chrome in September 2008
because we believed that a modern browser, designed to handle today’s complex, dynamic
web, would be better for users and would help spur greater innovation. We built Google
Chrome based on three ideas: speed, simplicity and security.
We built Google Chrome based on three ideas: speed, simplicity and security.The design of Chrome is sleek and minimal, letting you focus on what you’re doing online rather than taking up valuable screen real estate with unnecessary menus and icons. Meanwhile, every aspect of the browser is optimised for speed, and our powerful JavaScript engine, V8, which was built from the ground up, lets Chrome handle complex web applications at lightning speeds. And Chrome was designed with security in mind, isolating each page in its own “sandbox” for an additional layer of security, automatically updating when new bug fixes and security patches are available. On top of all this, we’ve built in robust support for HTML5 and an extensions gallery for you to personalize and enhance your browsing experience.
Finally, with Chrome as a foundation we’re building Google Chrome OS, an operating system for a new generation of devices that will share Chrome’s focus on speed, simplicity and security.
And more…
We’re always looking for the next great innovation, the next way to make something you
never thought could be better or easier to use… better and easier to use. Sometimes our
work will result in a tiny improvement you may not notice, like a new way of displaying
some part of a search result. Other times, we tear up all we‘ve learned in order to
start from the beginning.
Sometimes we combine a few technologies to make them even more useful. Google Translate, for example, is the largest machine translation engine in the world, with more than 50 language pairs; using voice recognition, the mobile version of Google Translate can transcribe your voice, translate what you’ve said into another language, and then speak it back to you in another language. This is just one example of the things that are becoming increasingly possible. And we’re always looking ahead for more.
**************************************
Today I'll reveal the secret of What to do before you apply to Google adsence. I have collected this information from a Free Ebook called Adsence Secrets which was written by Joel Comm.I hope this might help you.
What To Do Before You Apply To Google AdSense Written by Joel Comm.
1.Guidelines for new web publishers
Imagine this. Mr. Big Google Advertiser is surfing the net, looking up some trade-related keywords. He clicks through lazily to land on a strange website. The logo looks amateurish. The content is full of typos. Heck, some of the links don't even work. And then, he sees something he least expects to find. He seems to freeze for a second. His eyes pop wide open and you can see a muscle going in his cheek. He picks up his phone and dials a number. "I can't believe it!" He booms, "I can't believe you put MY ad on THAT website!" Uh oh. Google has a reputation to live up to. A reputation for providing quality content, targeted traffic and good value for money to their advertisers. The way to meet these requirements is to provide content that meets their requirements and goes one step further to add something unique, which other websites might not offer.
********************************
Before you apply to Google AdSense, make sure you haven't cut corners on the layout and the quality of content. Google is quick to reject websites that are built specifically to attract search spiders or that trick people into clicking AdSense Ads. *****************************************************
To make a sizable income from AdSense, you need unique content, a true commitment to your visitors and focused content — which makes it easy for advertisers to target their audience.
To sum up, here are a few quick Do's and Don'ts before you Apply:
2.Don't Build A Website That Specifically Targets Search Spiders, With Nothing Unique To Offer Human Visitors.
I’ve already discussed the importance of creating content that your users are genuinely going to find interesting. If you have interesting content, you’ll have higher CTR and higher revenues. With so many legitimate ways of creating revenue-generating content, you’re only cheating yourself when you take a short-cut. You reduce your CTR and you increase the odds of being banned by Google.
3.Don't Build A Website Just To Make Money From AdSense
The easiest way to produce genuinely interesting content is to produce content that genuinely interests you! You might feel that the more pages that you can throw up, the more money you’ll make but if you can’t produce the sort of content that can compete with companies who produce genuinely good material, you’re not going to get the traffic or the revenues. But there is plenty of topics that you know about and enjoy. That’s the kind of material that can give you money. It will also make earning that money a lot more fun.
4.Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic
But writing about what you enjoy rather than what can help you earn doesn’t mean you should forget about using your content to bring you targeted ads. If you know that there are certain keywords in your topic that are worth more, then you can certainly write about those. You can also make sure that you toss in plenty of keywords and headings to keep those ads targeted.
5.DON'T Build A Website Specifically To Target High-Value Keywords Unless You Plan On Developing Quality Content!
Not all advertisers bid high on the same keywords. Just as it’s a bad idea to create more content simply to create more money, so it’s a mistake to focus on particular keywords to create lots of money!
If you are prepared to produce good content and want that content to include high value keywords, one VERY useful report reveals those high-value keywords. You can find it at http://www.adsense-secrets.com/cashkeywords.html
6.If you want to aggressively build sites, another very useful tool you might want to look at is Top Keyword Lists.
This is a 'plug and play' monthly membership service offering twenty-five high-paying AdSense markets each and every week. With a simple page generating application, you can turn out twenty-five sites quickly and easily from each week's updates. If you prefer to spend a little more time building your site with articles, they offer a unique keyword research tool that allows you to pinpoint the key phrases you should concentrate your articles on for maximum payout through AdSense. Read more about it at www.adsense-secrets.com/topkeywords.html
7.Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term
I don’t know if that’s because Google just wants to reward sites who meet their criteria for high search listings or because they assume that sites that rank higher are going to have better users for advertisers than lower-ranked sites.
Most likely though, is that it’s all about content relevance. A top-ranking website is considered more relevant than a lower-ranking one. So keep an eye on your Google Search Ranking for your targeted search terms and work continuously to optimize your website. The upshot is that when you’ve created your site, you need to pay attention to search engine optimization. That won’t only win you free traffic, it will also get you more money for the traffic you receive.
8.Increase ‘Readiness To Buy’
Advertisers prefer websites that qualify visitors for the purchase. Allow me to explain with this simple example: A search for "cell phones" can throw up a page about the perils of cell phone radiation, a university professor's treatise about messaging technologies and a buyer's guide that compares features and prices of top-selling cell phone models. For an advertiser looking to target cell phone buyers, the buyer's guide offers the most relevant (and therefore valuable) advertising space. This is part of targeting your content. You want people to click on your ads. So do your advertisers. If you can keep your content focused on the products your advertisers are selling then you should be able to increase your CTR. Of course, it’s also Google’s job to make sure that your ads match your content, but if you’re writing about DVD’s it makes sense to produce content that encourages people to buy DVD’s because those are the sort of ads you know you’re going to be served! If you were writing about homebuying, you can be sure that you’d get ads about mortgages and real estate agents. Put up pages about finding the right mortgage or how to pick a real estate agent and not only do the ads look even more relevant, they’ll also appear more attractive.
9.What the advertiser wants!
Tim Carter is a living example of how content relevance builds loyalty. As an expert in his field, he adds relevance and credibility to the ads appearing on his pages. Check out this example at: http://www.askthebuilder.com/535-Installing-Large-Ceramic-Tiles.shtml
10.Don't Cut Corners!
Watch out for typos, amateurish layouts, malfunctioning links, poor-quality or plagiarized content. Users expect to reach professional websites. Those are the ones they spend the most time on and pay the most attention to. Those are also the ones that Google rewards the most. It pays to put effort into improving your website. It pays to have a good design and a site that’s attractive and well-maintained.
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